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AI Generated Summary

We study thousands of consumer reviews to monitor market demand for products and brands. In the current category we detected a great opportunity for a new brand or product with 691,490 datapoints. The Highlighters category is growing steadily and has an opportunity level of 60 in the US segment. We track 1,200 products in the Highlighters category globally.

Fast Growing Brands

SHARPIE, Mr. Pen, ZEYAR, Amazon Basics, Zebra Pen, BIC, PILOT


Sharpie 27145 Pocket Highlighters, Chisel Tip, Assorted Colors, 12-Count (4.8 stars, $5.47, 25,864 ratings)

Top Rated Products

Stabilo BOSS Original Highlighter, Pastels - 6-color Set(4.8 stars, $10.07, 26,982 ratings)

Sharpie 27145 Pocket Highlighters, Chisel Tip, Assorted Colors, 12-Count(4.8 stars, $5.47, 25,864 ratings)

Mr. Pen No Bleed Gel Highlighter, Bible Highlighters, Assorted Colors, Pack of 8(4.8 stars, $6.99, 20,080 ratings)

Zebra Pen Mildliner, Double Ended Highlighter, Broad and Fine Tips, Assorted Colors, 15 Pack(4.8 stars, $16.24, 18,748 ratings)

Amazon Basics Chisel Tip, Fluorescent Ink Highlighters, Assorted Colors - Pack of 24 & Narrow Ruled 5 x 8-Inch Writing Pad - White (50 Sheet Paper Pads, 12 pack)(4.7 stars, $16.10, 16,441 ratings)


The following opportunities were identified by our AI..

Opportunity meter






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