Sentiment analysis in Single Serve Coffee market to identify opportunities for new product design and marketing

Written by
Lysa Mattson
March 22, 2021
Keurig K-Mini Coffee Maker, Single Serve K-Cup Pod Coffee Brewer, 6 to 12 oz. Brew Sizes, Black

Our AI gathered and analyzed reviews across various channels in 2020 in this category using our proprietary Deep Product Learning® technology.

Here are the the brands in this category.

Keurig, Hamilton Beach, CHULUX, Sboly, Cuisinart, Maxware, BLACK+DECKER, Kauai Coffee, Chefman, Mueller Austria, Mixpresso, Bonsenkitchen, VitaCup, Sunvivi, VIMUKUN, Dolce Gusto, EZBASICS, Gevalia, TAURFEINE, Keurig K3500.

Now, you can use some of this statistics in the market to narrow down opportunities in this category:

  1. Total reviews for Single-Serve Brewers grew by 527.64% in 2020.
  2. Growth for Single-Serve Brewers decelerated by 39.84% in this period.
  3. Slowest category growth of -38.08% is recorded in Mar 2020.
  4. Keurig holds the largest marketshare ****** times as Sboly.
  5. Consumers praise Keurig for ******.
  6. Consumers complain about Keurig for the ******.
  7. Sboly is growing the fastest by ******.
  8. Hamilton Beach is losing the most review marketshare by ******%.
  9. Keurig K-Classic Coffee Maker, Single Serve K-Cup Pod Coffee Brewer, 6 to 10 Oz. Brew Sizes, Black holds the largest marketshare of ******%.
  10. Sboly Single Serve Coffee Maker Brewer for K-Cup Pod & Ground Coffee Thermal Drip Instant Coffee Machine with Self Cleaning Function, Brew Strength Control is growing the fastest by ******%.
  11. Keurig K-Classic Coffee Maker, Single Serve K-Cup Pod Coffee Brewer, 6 to 10 Oz. Brew Sizes, Black is losing the most marketshare by ******%.

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