Making Unstructured CX Data Accessible On The AWS Marketplace

Written by
Andy Pandharikar
November 24, 2021

Last week, we announced that Commerce.AI is available as an AWS Marketplace offering, enabling a host of benefits, including:

  • Easy billing via AWS Marketplace. One line item on your existing AWS bill. 
  • No barriers of new contracts or negotiations. Immediate access to AI technology without the bottleneck of new contracts.
  • Qualifies to Retire EDP Commitments. Realize cost savings by reducing spend and gain immediate value from AI projects on AWS.

Equally important, this offering is an important move for the industry as it makes AI and digital transformation more accessible to organizations and their teams everywhere.  


According to a McKinsey report, 84 percent of executives surveyed said that innovation is an important factor for company success. To stay competitive and keep pace with changing consumer behavior, organizations are looking for ways to gain insight into their customers and tailor experiences to meet their needs.

But many companies are limited by data silos that prevent them from understanding customer needs holistically or delivering on personalized experiences across channels. The ability to establish a holistic view of data about consumers is critical for today’s business innovation teams—and it’s difficult with existing tools and technologies.

Commerce.AI makes it easy for product and service leaders to gain insights into consumer behavior in real-time—and make use of this intelligence across multiple touchpoints—by using AI to analyze massive amounts of unstructured data, without having to manage the underlying technology stack yourself. 

Let’s dive into these areas, as well as the specifics of what AWS customers get access to, and the impact of AI on organizations and their workflows.  

Digital Transformation to Optimize Business Decisions

In today’s fast paced, data-rich economy, companies are investing in digital transformation to speed up and optimize business decisions, but many of these organizations are without data capabilities needed to realize their full potential. 

By using Commerce.AI, companies can quickly leverage AI technology to amass and process data from multiple data sources and data types in real-time. What typically takes months to  aggregate, model and train data, now takes a few minutes, thereby offering organizations the scale and speed to make key business decisions quickly and effectively. 

Organizations can also leverage AI to gain insights across different customer channels and customer touchpoints - from online marketplaces and surveys to customer service calls and  content sites - enabling teams to understand, anticipate and address customer needs to inform the product and service-driven development lifecycle. 

Easy Access to AI Tools

Accessibility is often a top barrier to fully benefiting from AI technology. With our availability in the AWS Marketplace, we give data scientists, CX operators, and teams across business functions easy access to AI tools for their specific use cases. 

Through Commerce.AI’s data platform, data scientists can access unstructured data across data types and hundreds of data sources. With our pre-trained ML models, data scientists can start analyzing data quickly and more deeply. Data can also be integrated with internal data sources to provide a more holistic view of the business and speed up business decision making. 

CX operators can now access real-time insights into product, customer, and market behaviors  throughout the customer journey. From prospective buyers to new customers and loyal clients, Commerce.AI provides organizations with a rich understanding of their customer and empowers them to deliver better experiences.     

And teams across marketing, sales, BI, and other business units can benefit from having access to an easy-to-use, scalable platform that brings together cross-channel data to provide a single view of the customer and their experiences across brands, products and services. 

Enabling AI Projects Without Leaving the AWS Ecosystem

The AWS ecosystem is central to the work of many product innovation teams, and Commerce.AI provides a powerful tool to help teams enhance their workflow without having to leave AWS. 

By providing an end-to-end solution—from datasets to machine learning and insights delivery—Commerce.AI makes it easy for teams to get started on AI projects and gain immediate value from their work. 

While we recognize that the journey towards delivering AI solutions is not a one-size-fits-all, we also recognize that many organizations are looking for ways to get involved in this exciting space today while avoiding the complexity of building their own deep learning systems. 

By offering its platform within AWS Marketplace, Commerce.AI makes it easier than ever before for teams to start exploring AI while still benefiting from the scalability, reliability, and security of AWS infrastructure and services.

What AWS Customers Get Access To

AWS customers get access to industry-specific AI out of the box, data sources and integrations, data visualization and reports, and Commerce.AI Voice Surveys. 

Industry-Specific AI Out of the Box

Commerce.AI's deep learning models are built on top of our proprietary data science platform, which includes industry-specific algorithms that analyze billions of transactions across hundreds of retailers, brands, and categories. 

For example, we offer auto-learning, pre-trained models across industries like automotive, appliances, banking, consumer goods, restaurants, and travel. No matter your niche, we have models that can help you leverage the power of AI to drive business outcomes, including consumer behavior insights, growth opportunities, and more efficient business decision making.

Diverse brands such as Coca-Cola, Suzuki, Netgear, Unilever, and many others have selected Commerce.AI to help them gain actionable insights into customer engagement, product quality issues, and category performance.

Data Sources and Integrations

Commerce.AI provides a variety of data sources and integrations to ensure that you have the right information at your fingertips during analysis—providing a foundation for powerful business insights. 

In particular, we provide integration points with leading business tools, including Zendesk, Tableau, Shopify, Zoom, and Amazon—so that you can build powerful customer journey maps or segmentation schemes from start to finish. In addition, we have sourced data from over 100 third-party data providers, giving you access to the highest possible level of category, product, service, and customer data.

This data spans over 1 billion products and services across a tremendous 56,000 categories, which enables you to gain insights at scale.

Data Visualization and Reports

With Commerce.AI, you can gain actionable insights into any dataset using powerful reporting features built-in to the platform. This includes insights on a wealth of category and product data that you can use to create reports as needed.

Commerce.AI also provides comprehensive data visualization capabilities to gain deep insights into any dataset. At a macro level, you can view a market landscape, showing brands by popularity, sentiment and other dimensions. At a micro level, you can drill down into top products by market share, sentiment, top brands, and more. These insights can be used to gain actionable insights into your product or category so that you can make better decisions about what to focus on, where to compete and differentiate, and how to improve.

Voice Surveys

Traditional text-based surveys are often touted as having poor engagement and completion rates. They can also be difficult to implement and analyze.   

Commerce.AI solves this challenge by enabling simple, real-time responses using natural language understanding to power Voice Surveys, making it easy for teams to gain insights from customers without having to build their own automated customer survey tools. 

Companies can also use Voice Surveys to take a more proactive approach to gaining insights into consumer preferences —such as through questions around competitor products or alternative purchase options. This can be used to proactively create better experiences for your customers by guiding them toward the best possible outcomes based on their feedback and preferences. 

Commerce.AI’s Impact on Customers’ Workflows

Leading companies across industries are already leveraging the power of Commerce.AI to drive innovation and improve their businesses. 

For instance, Coca-Cola, the world's largest beverage company, is using Commerce.AI’s innovation suite across multiple regions, markets, and departments. They're driving product innovation by uncovering new trends and fueling research, which are traditionally time-consuming, arduous tasks that fall short of the comprehensive analysis needed to inform strategic decisions. 

Through the use of Commerce.AI, teams can get started on AI projects and gain immediate value from their work—allowing them to start iterating faster on future products and services. In the long run, this helps Coca-Cola stay ahead of consumer trends and provides a competitive advantage in its market.

Another organization using Commerce.AI is Unilever, one of the world’s largest consumer goods companies. They are using Commerce.AI to help unlock value from their data—by applying our data engine in a global and multilingual capacity for multiple groups to identify product gaps and build strategies. 

This enables Unilever to bring new products to market faster, which has the potential to increase its market share and profitability. By using Commerce.AI, these organizations are leveraging AI tools to drive business outcomes that were previously impossible—and would have required significant time, effort, and financial investment from teams without AI expertise. 

We’re excited about this new offering and providing organizations across industries the tools to better understand their customers across channels and data types. We’re also driven to help  organizations manage and make sense of the growing volume of data available across the web.  

By helping teams source, process and extract insights into consumer behavior in real-time, 

we’re scaling and optimizing data operations, and empowering organizations to leverage AI to deliver customer experiences that matter.  

Ready to unlock the power of unstructured data and get started on CX AI projects through Commerce.AI? Visit our page on AWS Marketplace for more information. 

For partnership details, visit our Partners page or contact us at

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