How to Improve Online Survey Response Rates

Written by
Frederik Bussler
July 5, 2021

Online surveys are widely incorporated into market research studies, but low response rates have become a big problem. Research shows that many types of surveys have a response rate of just around 1%.

If you want your survey respondents to answer all of your questionnaires, then you need to make it easier and more interesting for them.

Voice surveys are a recent innovation that can differentiate your company as a trailblazer without compromising on quality. Respondents typically respond more accurately and honestly, and answer every question. 

Advantages of Voice Surveys

Surveys through voice response have proven to be more effective than text surveys in a variety of ways. 

Their increased response rates and reduced costs are two key advantages why businesses should consider using them. 

Others include faster completion times with minimal technology infrastructure, no transcription or translation needs (by using AI), the ability for respondents to talk freely until they find the topic interesting, and a less self-conscious feeling when speaking than when typing out feedback.

Voice response surveys have been around for years, and were originally done via telephone calls or recorded messages that can be accessed by phone, email, or mobile app.

Now, with the power of AI, voice survey data can be captured and combined with existing data sources to provide a deeper understanding of your products, services and market at large.

Companies are increasingly turning to AI-driven voice surveys because they often yield stronger results during research efforts.

In fact, in a survey we conducted about surveys, 95% of participants preferred our new voice survey over a traditional survey form.

What Can Voice Surveys Be Used For?

Voice surveys are an incredibly useful tool, because they’re a way to tap into the hearts and minds of any market or customer segment.

For example, Commerce.AI voice surveys have been used for hotel experience surveys, which gathers customers’ feedback about everything from the hotel’s staff to the quality of the food. As a result, hotels can better understand their customers. More importantly, the feedback enables hotels to provide an improved service to their customers and learn how to strengthen their hotel experience.

This technology can also be used for general market surveys, which are often about products, services, corporate or brand identity, or the effectiveness of a product or service. The data collected can be used to create a better experience for consumers, and to help understand how they prefer to use a company's product or service.

New concept surveys are another powerful use-case, and can be used within a variety of contexts. For instance, when a company is using new branding for a product and wants to gauge the market’s reaction, or when seeking market feedback on an idea. This is the perfect way to get a better understanding of what consumers want and need.

Other use-cases include pricing surveys, product feature prioritization, new service offerings, store experience surveys, and more.

Ultimately, voice surveys are a versatile, powerful way to get greater market insights.

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